The Parrot Bay AstraPouch received gold, in the flexible packaging category, at the 2013 Gold Ink Awards. The Gold Ink Awards is the industry’s most prestigious print competition, from Printing Impressions magazine.
Judges’ scores for the Flexographic Technical Association’s 2013 Excellence in Flexography Awards have been tallied! Over the course of four, late January days, 35 judges and II committee members huddled over, discussed and critiqued 517 entries.
Flexible wine packaging technology follows a steep learning curve.
You already know the paradigmatic wine industry customers of the future, Jason and Jen Millen-nial. They’re young, ambitious and have a taste for wine. They know no brand loyalty. There they are now, walking up to a shelf of wine at a pharmacy or grocery store or other alternative outlet they, on impulse, choose to visit. They’re picking up some wine on their way to a TV-commercial-worthy activity – climbing or kayaking or playing a sexually evocative contact sport on the beach or in a slough of mud. They may not know it, but they’re about to make a decision that affects the future of the American wine industry.By Tom Johnson
Pliable packaging materials offer function and flexibility.
AstraPouch, Astropaq and AstroMini are available in a variety of sizes starting form 187 mL up to 3.0 liter. These “party pouches” are designed for outdoor events. Packaging benefits include quick chilling time for beverages, portability and ease of mind compared with glass.
This burgeoning segment boasts benefits for both brand owners and consumers.
The flexible packaging segment is proving its staying power as sales are up and more and more food and beverage products roll out onto store shelves in this format. According to Frost & Sullivan (frost.com), flexible packaging sales reached 25.4 billion in 2011 and the firm estimates that in 2016 this number will look more like 30.63 billion. Why the growth? Read on for expert insights and a look at the emerging pouches forming this segment.By Liz Cuneo
AstraPouch takes flight
When we first wrote about the AstraPouch package in our May 2010 issue, we deemed it “Too New to Be Trendy.” The concept of a compact, virtually indestructible envelope had earned acceptance in Europe, Australia and South Africa but was still unknown in North America.
Dave Moynihan, a former executive at Constellation Wines, thought North America was ripe for the bag-withouta-box and founded AstraPouch North America in Penfield, N.Y. His first client was Glenora Winery in Dundee, N.Y., and upstate New York remains a leading market, but the appetite is growing, notably in the outdoorsy Pacific Northwest.By Jane Firstenfeld
I recently talked with Dave Moynihan, president of AstraPouch, who two years ago introduced the U.S. wine world to his new concept package from South Africa. Back then I wrote about the durable 1.5-liter soft pouch and its many attributes, like having high portability with low material cost, acting as a billboard for creative graphics, eliminating oxidation and even offering accessibility to no-glass venues. All this makes for new marketing ideas “outside the box.” Which is the whole point. AstraPouch is an eye catching, bag-in-the-box without the box.
The company is booming and no longer imports pouches. With a new licensing agreement, they now have a domestic and continuous supply chain, from production facilities to 10-color flexo printing, warehousing and distribution.
Wine in a pouch is one more move by the wine industry into more environmentally friendly and convenient packaging. Clif Family Winery, St. Helena, CA, has introduced the Climber Pouch, a 1.5L pouch of wine that contains the equivalent of two 750mL bottles and is designed for the outdoors.
The Climber Pouch, which is supplied by AstraPouch, features a dispensing spout and will stay fresh for up to a month in a cooler. According to AstraPouch, the pouch, which is double-gusseted to optimize shelf presence, is made of a laminate consisting of (inside to outside) PE metalized polyester (for oxygen protection) and reverse-printed clear PET.By Jack Mans, Plant Operations Editor – Packaging Digest