AstraPouch Expands Product Lines, Launches New Website

Monday, April 21st, 2014
ROCHESTER, NEW YORK; April 14, 2014: AstraPouch® is proud to announce the launch of its new website, The company has seen tremendous growth in the past year, including a significant expansion of its products. Its signature pouch is now available in sizes ranging from the single-serve 187ml and 375ml AstroMini® to the double-gusseted 3.0L AstroPaq®. AstraPouch® also manufactures a range of filling machines, capable of everything from hand and tabletop filling to semi- and fully automated filling. The products are now clearly represented on the website, and a new gallery beautifully showcases pouches from many of AstraPouch’s® clients. Read the full story here.

Chili’s Margarita in AstroPaq® pouch wins Best New Product of the Year

Tuesday, January 7th, 2014
Chili’s famous margaritas and cocktails are about to launch across the country and they’re already Gold Medal winners. At the ECRM Global Wine, Spirits and Beer Show held in August 2013 in San Diego, Chili’s Margaritas in ready-to-drink packaging walked away with the Gold Medal For Best New Product of the Year. Judged by a panel of industry experts against peer products from all alcohol beverage categories, the Chili’s Classic Margarita received rave reviews. Read the full story here.

Parrot Bay AstraPouch wins Gold at the 2013 Gold Ink Awards

Wednesday, August 28th, 2013

The Parrot Bay AstraPouch received gold, in the flexible packaging category, at the 2013 Gold Ink Awards. The Gold Ink Awards is the industry’s most prestigious print competition, from Printing Impressions magazine.

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Meridian Pouch wins Gold Medal in the annual FTA Excellence Awards

Thursday, June 6th, 2013

Judges’ scores for the Flexographic Technical Association’s 2013 Excellence in Flexography Awards have been tallied! Over the course of four, late January days, 35 judges and II committee members huddled over, discussed and critiqued 517 entries.

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The Pouch Revolution

Tuesday, May 7th, 2013

Flexible wine packaging technology follows a steep learning curve.

You already know the paradigmatic wine industry customers of the future, Jason and Jen Millen-nial. They’re young, ambitious and have a taste for wine. They know no brand loyalty. There they are now, walking up to a shelf of wine at a pharmacy or grocery store or other alternative outlet they, on impulse, choose to visit. They’re picking up some wine on their way to a TV-commercial-worthy activity – climbing or kayaking or playing a sexually evocative contact sport on the beach or in a slough of mud. They may not know it, but they’re about to make a decision that affects the future of the American wine industry.

By Tom Johnson

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A Flex Medley

Friday, April 12th, 2013

Pliable packaging materials offer function and flexibility.

AstraPouch, Astropaq and AstroMini are available in a variety of sizes starting form 187 mL up to 3.0 liter. These “party pouches” are designed for outdoor events. Packaging benefits include quick chilling time for beverages, portability and ease of mind compared with glass.

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Growing Flexible Packaging Industry Proves Its Staying Power

Friday, March 1st, 2013

This burgeoning segment boasts benefits for both brand owners and consumers.

The flexible packaging segment is proving its staying power as sales are up and more and more food and beverage products roll out onto store shelves in this format. According to Frost & Sullivan (, flexible packaging sales reached 25.4 billion in 2011 and the firm estimates that in 2016 this number will look more like 30.63 billion. Why the growth? Read on for expert insights and a look at the emerging pouches forming this segment.

By Liz Cuneo

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Perk Up Your Packaging

Friday, November 2nd, 2012

AstraPouch takes flight
When we first wrote about the AstraPouch package in our May 2010 issue, we deemed it “Too New to Be Trendy.” The concept of a compact, virtually indestructible envelope had earned acceptance in Europe, Australia and South Africa but was still unknown in North America.

Dave Moynihan, a former executive at Constellation Wines, thought North America was ripe for the bag-withouta-box and founded AstraPouch North America in Penfield, N.Y. His first client was Glenora Winery in Dundee, N.Y., and upstate New York remains a leading market, but the appetite is growing, notably in the outdoorsy Pacific Northwest.

By Jane Firstenfeld

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New Packaging from AstraPouch

Thursday, August 2nd, 2012

I recently talked with Dave Moynihan, president of AstraPouch, who two years ago introduced the U.S. wine world to his new concept package from South Africa. Back then I wrote about the durable 1.5-liter soft pouch and its many attributes, like having high portability with low material cost, acting as a billboard for creative graphics, eliminating oxidation and even offering accessibility to no-glass venues. All this makes for new marketing ideas “outside the box.” Which is the whole point. AstraPouch is an eye catching, bag-in-the-box without the box.

The company is booming and no longer imports pouches. With a new licensing agreement, they now have a domestic and continuous supply chain, from production facilities to 10-color flexo printing, warehousing and distribution.

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Good-Time Wine

Wednesday, July 25th, 2012

Wine in a pouch is one more move by the wine industry into more environmentally friendly and convenient packaging. Clif Family Winery, St. Helena, CA, has introduced the Climber Pouch, a 1.5L pouch of wine that contains the equivalent of two 750mL bottles and is designed for the outdoors.

The Climber Pouch, which is supplied by AstraPouch, features a dispensing spout and will stay fresh for up to a month in a cooler. According to AstraPouch, the pouch, which is double-gusseted to optimize shelf presence, is made of a laminate consisting of (inside to outside) PE metalized polyester (for oxygen protection) and reverse-printed clear PET.

By Jack Mans, Plant Operations Editor – Packaging Digest

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