Frey Farms reached out to AstraPouch® looking for a packaging solution for Sarah’s Homegrown Aguas Frescas, a new line of frozen fruit concentrates made from real fruit and home-grown ingredients.
It was important to Frey Farms that the solution would:
- Withstand frozen conditions, including freezing and thawing
- Be environmentally friendly, to complement the product’s all-natural ingredients
- Entice customers into purchasing a new product
- Save space in the retail frozen section
AstraPouch® created a freezable and thawable dual-fitment pouch with custom printing. The pouches were able to be filled with concentrate by traditional, automatic BIB filling equipment for high-volume efficiency and later hand-filled by consumers at home to create the final product.
- Decreased shipping costs by $10,000 through elimination of water
- 50% more product by volume on retail shelf
- Improved customer experience: easier to fill and dispense
- Increased brand equity through premium, eye-catching printed package
Do you need a custom solution?
See how AstraPouch® can help.