This burgeoning segment boasts benefits for both brand owners and consumers.
The flexible packaging segment is proving its staying power as sales are up and more and more food and beverage products roll out onto store shelves in this format. According to Frost & Sullivan (frost.com), flexible packaging sales reached 25.4 billion in 2011 and the firm estimates that in 2016 this number will look more like 30.63 billion. Why the growth? Read on for expert insights and a look at the emerging pouches forming this segment.By Liz Cuneo