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Perk Up Your Packaging

AstraPouch takes flight
When we first wrote about the AstraPouch package in our May 2010 issue, we deemed it “Too New to Be Trendy.” The concept of a compact, virtually indestructible envelope had earned acceptance in Europe, Australia and South Africa but was still unknown in North America.

Dave Moynihan, a former executive at Constellation Wines, thought North America was ripe for the bag-withouta-box and founded AstraPouch North America in Penfield, N.Y. His first client was Glenora Winery in Dundee, N.Y., and upstate New York remains a leading market, but the appetite is growing, notably in the outdoorsy Pacific Northwest.

By Jane Firstenfeld

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