AstraPouch takes flight
When we first wrote about the AstraPouch package in our May 2010 issue, we deemed it “Too New to Be Trendy.” The concept of a compact, virtually indestructible envelope had earned acceptance in Europe, Australia and South Africa but was still unknown in North America.
Dave Moynihan, a former executive at Constellation Wines, thought North America was ripe for the bag-withouta-box and founded AstraPouch North America in Penfield, N.Y. His first client was Glenora Winery in Dundee, N.Y., and upstate New York remains a leading market, but the appetite is growing, notably in the outdoorsy Pacific Northwest.
By Jane Firstenfeld
