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Hazlitt introduces new three liter flexible AstraPouch

Friday, June 22nd, 2012

Hazlitt 1852 Vineyards has released its best-selling wine brands, Red Cat and White Cat, in a three liter Astrapouch. An innovative new packaging technology, the stand-up, refrigerator-friendly pouch is attractive to consumers due to portability and increased shelf life of the wine after opening. The Red Cat and White Cat Party Pouch also offers an eco-friendly reduction in packaging waste.

Additional benefits of this non-breakable package include faster chilling and offers no waste for at home or on-premise service by the glass. It provides a cost-effective and lightweight alternative when compared to four 750 ml or two 1.5L bottles.

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Thinking outside the bottle

Sunday, June 17th, 2012

With summer heating up, wine lovers are hitting the trails, kayaking on the Russian River and heading to music festivals. And increasingly, vintners are finding innovative ways to help consumers take their wines along.

Higher-end wineries are starting to sell wines in boxes, bags, cans and pouches designed for on-the-go consumers. They are finding the stigma of selling wine without a traditional bottle or a cork is receding as the Millennial generation comes of age and packaging technology improves.

By Cathy Bussewitz

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